PP 2 - Image Enhancement PP 2

Image Enhancement 

Social media and television are broad factors of image enhancement. These two factors are ways to real in an audience to get them to either comply with their source or brand or to at least spread it around to other people. An easy definition for it is Targeted media. It can attract a range of traditional outlets such as newspapers, commercials, magazines, and radio as well as digital media like newsletters, blogs, podcasts, websites, E-book, streaming platforms, and social media networks. 

Ways in which we Target Media 

Target media is the way in which we use a platform or basis to connect with consumers in an effective manner. The first step is to make sure the look is attractive and stand out from other materials or brand ideas. The idea is to make sure that the advertisement is better than the rest. Target media involves understanding the majority of all individuals desires and needs. This includes the age, gender, location, culture, and interests. 

A brand has to leverage its audiences and build trust in order for the brand to be successful. A few strategies include developing a persistent brand identity, providing good costumer service, engage in costumer feedback effectively, and employ social media platforms. Image enhancement tends to aim at creating a narrative for the product, company, or brand. An appealing and powerful image will attract customers and connect with the targeted audiences. 

Examples of Image Enhancement 

1. Sam's Club is one of the successful grocery stories in Louisiana and other places as well. They advertise there company in a well respected way. It is a membership based store, which means you have to pay a yearly bill to stop there and receive rewards and big deals. Sam's Club offers outdoor equipment, home appliances, groceries, lawn equipment, and car equipment. Sam's Club

2. Michael Kors is an American fashion designer. He is the chief creative officer of his brand, Michael Kors. This brand sells men and women wear, accessories, watches, jewelry, footwear, and fragrance. First lady Michelle Obama and Kasia Struss has been showed wearing dresses designed by Michael Kors. His most purchased items are his purses/bags, watches, belts, jewelry, and footwear. 

                      

3. Dave and Busters is a highly recommended entertainment center that includes arcade, sports bar, and a food court. The service welcomes children and adults for a full-out fun entertainment experience. Some activities include: Bowling, Basketball, Laser tag, Golf, Rock Climbing, and many other arcade games. They also provide bookings for parties if you would like to have a kids party there. At the end of your day experience at Dave and Buster's you are allowed to pick your prizes depending on how many tickets you have collected. 

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Targeted media is the process of finding your way into the consumers mind. You must ask yourself what will they like, what will be the best tools to use for the project, what will they not be interested in, what can we do to make them want to return and more? Targeted media is a very strategic goal and is carefully created. In order to receive the business and the support you must excel at image enhancement.